Hearing on "The Importance of Financial Literacy Among College Students."


Prepared Statement of Ms. Ellen Frishberg
Director, Student Financial Services
Johns Hopkins University

10:00 a.m., Thursday, September 5, 2002 - Dirksen 538

Senator Sarbanes and members of the Committee:

It is my honor to appear before you today to represent the interests of the students of the Johns Hopkins University, in the great state of Maryland, to discuss financial literacy, and credit card usage among college students. As you know, Johns Hopkins is a decentralized, multi-faceted research university, and I cannot presume to speak for all the divisions of the university. My 13-year experience there, helping students to pay for college, has been primarily with traditional undergraduate students – and at that endeavor we are a small, selective private college of 4000. However, Hopkins does educate more than 17,000 students each year through our programs, both full and part time, graduate and undergraduate, in eight divisions, at nine campuses and on three continents, and my remarks do touch many of these learners in some way.

Hopkins is proud of our outcomes – our students succeed and graduate in impressive numbers, and more than in any other school in the nation, they go on to graduate and professional education. This has made our undergraduates an attractive market for financial companies who are looking for lifelong customers. I have never wanted for student loan lenders willing to lend to our students and their families – with a default rate of less than 2 percent, even with an average graduating debt of $16,200, our students have established themselves as good payers. Solicitation of our students starts early – many freshmen arrived on campus this past weekend armed with credit cards they received senior year of high school. It appears that lists are available to the direct mail marketers from a variety of sources, long before the students register at school. However, they also arrive without understanding of how that credit card works – what is APR, compound interest, and why they only have to pay a small amount each month.

Because of the ease of getting credit, the lack of financial savvy on the part of these otherwise very bright students, and the unchecked solicitation and giveaways that were going on during orientation, in 1994 the Dean of Students decided it was best to prohibit credit card vendors from the Homewood campus. At about that same time, my staff and I became alarmed at the growing number of students who reported credit card problems – in some cases, causing them to have to leave school for a time to repair their financial health (I have a statement from one former student appended to this document – he was a poor, inner city Baltimore child who was motivated and mentored by family, counselors and clergy – and he became a successful graduate and attorney, but not before falling victim to the easy allure of credit card debt). Keeping credit cards out of the hands of students is a difficult task. We know that credit is not always a bad thing - it provides for emergencies, allows students to shop on the internet, sometimes for used books to keep their costs low, and gives them air miles to help keep the cost of travel down – our students do come from all 50 states. However, we thought that if we made sure that our student loan and other financial services vendors were not cross marketing financial products to the database of students they were lending to, it would help to reduce the direct mail and internet offers that came because of the student’s relationship with the university.

For a variety of reasons, the university decided to participate in the William D. Ford Direct Loan program, which took private lenders out of the student loan equation for our need-based loans. While we have no empirical evidence, we believe that this decision has also reduced the number and type of solicitations that our students received for other financial products, including credit cards. Our concern remains that if you or I get into credit trouble, we have ways out – home equity loans or mortgage refinancing. If our students get in trouble, their options are limited – sometimes to their unknowing parents.

However, we are not so naïve as to believe that we can restrict or control the behavior of our students, who live their lives on the internet – and if you ever searched on the web, you know that pop-up credit card offers are a way of life. Speaking of the web, colleges and universities have offered new web services to students to ease getting through administrative processes, including allowing tuition to be paid by credit cards. While Hopkins does not allow this for full time students, we can see how it could help to get students into trouble. Because of the short time it takes to apply for and receive a credit card, some students will follow the path of least resistance and opt for credit card payment rather than a student loan. Compared to the process of applying for a federal student loan, which can require up to 6 weeks and numerous applications and forms, credit cards are easier.

Our alumni association does offer an affinity card – the JHU card, but they are not permitted to market it to current students. In financial aid, we are pleased to have that card available as some of the proceeds come back to the annual scholarship budget to help fund needy students. But we are also happy that the marketing is restricted to graduating seniors.

What we as administrators can do is:

  1. Be aware of the cross-marketing that our vendors do – whether it is the ID and stored value card vendor or our student and alternative loan vendors
  2. Use our stored value/debit cards as important learning tools – sort of credit cards on training wheels
  3. Encourage students to use the opt-out service of the major credit bureaus
  4. Use our role as educators to teach about compound interest, capitalization and credit reports, at the same time we are doing student loan default prevention

Many students and parents are concerned about this topic – whenever I mentioned that I was coming here, there was universal agreement that a problem exists. My husband, an elementary school teacher, was a credit card executive in a former career. He believes that the banks need to take responsibility to offer a national education program at the high school level – as the use of cards will not go away. He says it’s like sex education, educating young people about birth

control after the pregnancy occurs is not very helpful.

The card industry can also help us with better disclosure in account statements, so that young people don’t think that paying the minimum is sufficient, more programs like Life Skills, offered by USA Funds, and restricting their marketing to those who can afford to pay– not the students without the financial safety net and/or parental resources to fall back on.

Thank you for your time and attention.

Statement of a Hopkins graduate, now an attorney:

TIMELINE OF MY CREDIT EXPERIENCE

Spring–Summer 1995

Fall 1995 – Spring 1996

Fall 1998

Present

THE MORAL OF MY STORY

My story actually resonates through college campuses. Thousands, perhaps even hundreds of thousands of young, financially irresponsible eighteen year olds leave home each year in search of social and financial freedom from their parents. These eighteen year olds are easy prey for credit card advertisements that play up "no annual fee" and "low minimum monthly payment" while offering free gifts as bonuses for applying for cards. By no means however, does the onus fall totally on credit card companies. Although there were resources that I could utilize at my college, many colleges perhaps do not offer entering students programs and services designed to help them make wise decisions about their credit. Many of these eighteen year olds, including myself at that age, also need to own up to the responsibility that freedom demands of them by educating themselves in the manner that I eventually did.

I do not have all the answers. I do know, however, that the ability and willingness of an eighteen year old college student to begin to amass a credit debt of $11,000 with 13 credit cards raises questions that demand answers and action on the part of the student, the educational institution, the Congress, and the credit card companies.



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